Jul 17, 2025  
USC Catalogue 2024-2025 
    
USC Catalogue 2024-2025 [ARCHIVED CATALOGUE]

MKT 525 Consumer Behavior

Units: 3
Terms Offered: FaSpSm
Analyze theories of consumer behavior and their relevance to the modern marketplace; examine psychological, social, and cultural factors influencing consumers across contexts.
Registration Restriction: Online registration open only to graduate business and accounting students
Instruction Mode: Lecture
Grading Option: Letter